As the music industry continues to evolve, independent musicians found a true champion in Derek Sivers, founder of CD Baby. Since it's inception in 1997, this online record store has paid over $80 million directly to independent musicians all over the world, with $6-$10 from each sale going to the artist, compared to $1-$2 from standard record deals with major labels. Derek: Hello. Books mentioned in our discussion.The E-Myth Revisted by Michael E. Gerber walks you through the steps in the life of a business -- from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective -- and works to dispel the myths about starting and growing a new business. A Whole New Mind by Daniel Pink is a guide to surviving in the fast-paced, upside-down world we live in today, proposing that the future of global business belongs to the right-brainers. The Long Tail by Chris Anderson argues that the future belongs to those that serve the millions of untapped niche markets as well as they serve the masses. Read his manifesto to find out how unlimited shelf space and personalization can revolutionize business.
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